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A Little Magic When You Need It


My name is Warren Potter and I am a freelance content writer, journalist, and writing coach. I have worked as a writing professional since 2015, mostly remotely. I provide content writing and journalism services to businesses, news groups and individuals. As somebody who possesses over three decades of writing experience, I have an expert knowledge of writing and the English language which I now apply to coaching others.

I refuse to specialise in any specific genre. There is way too much to write about to do so!

I’m in my 50s now and, as such, have accumulated many years of life experience and have been professionally involved in finance, sales, retail & business management, web design, music & entertainment, sport, and writing.

To find out more about my personal life, click here.

You can also read more about me, and view my writing, by visiting my writing portfolio at The White Padded Cell.


“You Can Stop Your Search”

“Warren is an absolutely amazing writer with a vast array of experience. He has added such value to our content marketing strategy for ContentBot.ai. Warren was instrumental in targeting the correct type of articles as well as distributing them to popular channels which resulted in an influx of users to our website. As a company, we will enjoy the effect of his input for many years to come.”
Nick Duncan

“My Results Improved by Over 10%”

“I decided to copywrite my yearly submissions for my Honours degree and approached Warren to do the work. The results were incredible! Warren set the perfect tone and made my writing flow and my results improved by more than 10% on average. I believe that Warren’s expertise and skills made my submissions more pleasurable for my lecturers to score. Thank you, thank you, thank you!”
Jennifer Van den Berg
2020 Honours Alumni, UNISA

To summarise, I’m creative and have a somewhat pedantic side regarding English spelling, grammar, and the use of my beloved language in general. Communication, both written and verbal, is a strength and my experience, ideas, afore-mentioned creativity and life-gathered savvy all enhance my capabilities.

I’m not lacking in ethical standards or moral principles either.

Although I’m not Harry (although my surname is the same), I can, and do, provide magic through the written word! I think there’s also a sense of humour in me somewhere 🙂

Enjoy browsing my website. In the eternal words of Jerry Maguire

“Help me… help you!”


You can contact me via email on warren@copyfounder.com, WhatsApp or call me on +27 663219646, or get in touch via social media.