Marketing Trends: 11 Influencers Who Will Keep You Informed

Updated: 6 March 2022

In marketing it’s important to keep up to date with the latest trends. By following top industry influencers, you won’t go wrong in your quest to do just that. What follows is a list of some of the cream of a decidedly-creamy crop: 11 influencers who will keep you informed.


01. Ann Handley

Boston-based Ann Handley is a Wall Street Journal best-selling author. She is the Chief Content Officer of  MarketingProfs, and a co-founder of ClickZ.com. Ann co-authored the best-seller, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” and followed it in 2014 with “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content”.

Ann is a sought-after keynote speaker and was named by IBM as one of 7 people shaping modern marketing. She was recognised by ForbesWoman as one of the top 20 female bloggers and cited by Forbes as the “Most Influential Woman in Social Media”. Ann is a member of the LinkedIn Influencer program, writes a monthly column for Entrepreneur magazine, and is a mother and dog lover.

Facebook: MarketingProfs

Instagram: annhandley

LinkedIn: Ann Handley

Twitter: @marketingprofs


02. Neil Patel

Neil Patel was born in London, England but grew up in California. He is the founder of KISSMetrics and Quicksprout, while also successfully managing and contributing to his websites, neilpatel.com and npdigital.com. Neil is a New York Times best-selling author, penning “Affiliate Marketing: Made Simple: A Step-by-Step Guide”, among others.

Neil was cited by Forbes as one of the “Top 10 Online Marketers” and the United Nations named him as one of the top 100 entrepreneurs under the age of 35. He has assisted numerous Fortune 500 companies, including HP, Amazon, Viacom, GM and NBC, with their revenue growth. Neil is married with 2 children and enjoys keeping abreast of the latest news.

Facebook: Neil Patel

Instagram: neilpatel

LinkedIn: Neil Patel

Twitter: @neilpatel


03. Gary Vaynerchuk

Gary Vaynerchuk was born in Babruyskis, Belarusia but moved to Queens, New York in 1978. He is an entrepreneur, author, speaker, and internet personality. He has penned a number of books including the acclaimed “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”, and is a New York Times best-selling author. Gary is chairman of VaynerX, a communications holding company.

Gary was named as one of Forbes“Top Social Influencers” in 2017 and hosts the GaryVee channel on YouTube. He is a renowned lover of wine, having hosted podcasts, radio programs, blogs and video blogs on the subject.

Facebook: Gary Vaynerchuk

Instagram: garyvee

LinkedIn: Gary Vaynerchuk

Twitter: @garyvee


04. Rand Fishkin

Rand Fishkin was born in Seattle, Washington in 1979. He educated himself on search marketing via forums and founded the SaaS company, Moz in 2005. He has since become recognised as one of the World’s leading SEO experts.

Rand co-authored “The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)” in 2015, and penned his own title, “Lost and Founder: A Painfully Honest Field Guide to the Startup World” in 2018. He is a lover of good whiskey and pasta, and spends his free time with his wife, author Geraldine DeRuiter.

Facebook: Rand Fishkin

Instagram: randeruiter

LinkedIn: Rand Fishkin

Twitter: @randfish


05. Larry Kim

Larry Kim was born in Winnipeg, Canada. He is the founder of WordStream and is also founder and VP of Marketing at MobileMonkey, a world-renowned chatbot marketing platform. Larry is the winner of multiple industry awards, and is a popular speaker, blogger and social media influencer.

Larry holds 3 board and advisor roles: Mentor at Techstars, Advisory Board Member at Curata, and Advisor and Investor at ThriveHive. He is father to a 6 year old and spends much of his free time practicing his hobby, drone photography.

Facebook: Larry Kim

Instagram: kim_larry

LinkedIn: Larry Kim

Twitter: @larrykim


06. Jay Baer

Jay Baer was born in Lincoln, Nebraska and is a 7th generation entrepreneur. He is the founder of Convince & Convert, a digital marketing and customer experience advisory firm, and has authored or co-authored 6 books encompassing the digital marketing field.

Jay is author of the New York Times best-seller “Youtility: Why Smart Marketing Is about Help Not Hype” and was recently inducted into the Professional Speaking Hall of Fame. He enjoys wearing plaid suits and is the proud father of a son, Ethan.

Facebook: Jay Baer

Instagram: jaybaer

LinkedIn: Jay Baer

Twitter: @jaybaer


07. Mari Smith

Mari Smith was born in Ontario, Canada. She is widely recognised as the “Queen of Facebook”. Mari is a repeat winner of Forbes“Top Social Media Power Influencer” award and author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web”.

Mari is an in demand keynote and webinar speaker who offers corporate training and consulting services through her website. She is of Scottish-Canadian heritage and spent two decades living in Scotland before moving to San Diego in 1999.

Facebook: Mari Smith

Instagram: mari_smith

LinkedIn: Mari Smith

Twitter: @MariSmith


08. Tim Ferriss

Tim Ferriss was born in East Hampton, New York and is a best-selling author, public speaker and angel investor and advisor to start-ups. Some of the start-ups he advised or invested in include Shopify, Trippy, TaskRabbit and DailyBurn. Tim has authored 6 books and runs a successful podcast, “The Tim Ferriss Show”.

The release of Tim’s 2007 book, “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich”, a #1 New York Times, Wall Street Journal and BusinessWeek bestseller, saw him find a niche in productivity and time management for entrepreneurs. He speaks five languages, was a National kickboxing champion in China, and enjoys bear claws and chocolate croissants.

Facebook: Tim Ferriss

Instagram: timferriss

LinkedIn: Tim Ferriss

Twitter: @tferriss


09. Ryan Deiss

Ryan Deiss was born in Travis County, Texas and is a founder, CEO, digital marketer, author, creator and public speaker. He is the creator of the “Customer Value Optimization” methodology and owns DigitalMarketer, a leading provider of digital marketing training and certifications.

Ryan has written or co-written numerous books, including “Digital Marketing for Dummies”, “Invisible Selling Machine” and 13 Ways to Hack Facebook Ads: A Digital Marketer Hack Guide. He launched his first e-commerce website from his dorm room in the University of Texas and is dad to four kids.

Facebook: Ryan Deiss

Instagram: ryandeiss

LinkedIn: Ryan Deiss

Twitter: @ryandeiss


10. Shama Hyder

Shama Hyder was born in Goa, India and moved to the US at the age of nine. She is a digital age strategist, a web personality and speaker, a bestselling author, and the CEO of global marketing firm, Zen Media. Entrepreneur magazine dubbed her the “Zen Master of Marketing” and she has been honoured as one of the top 100 young entrepreneurs in the US at both the White House and the United Nations.

Shama authored the bestselling “The Zen of Social Media Marketing”, and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age”. She has shared the stage with both Barack Obama and the Dalai Lama, and enjoys motorcycling, sailing and strumming the guitar.

Facebook: Shama Hyder

Instagram: shamahyder

LinkedIn: Shama Hyder

Twitter: @Shama


11. Eric Siu

Eric Siu was born in Hong Kong. He owns the digital marketing agency, Single Grain, and has consulted for various Fortune 500 companies and venture backed start-ups. He also runs the Leveling Up website and blog, while also hosting the podcast. Eric’s 2021 book, “Leveling Up: How To Master The Game of Life” shares an approach to unlock your hidden potential for greatness.

Eric bought Single Grain for just $2 and has turned it into a “marketing powerhouse”. In his very limited spare time, he still enjoys online gaming and maintains an interest in device art, interactive art, video and animation and kinetics.

Facebook: Single Grain

Instagram: ericosiu

LinkedIn: Eric Siu

Twitter: @ericosiu


In Conclusion

The above mentioned names are just a few of many top marketing influencers who can keep you current regarding the latest moves in the digital and content marketing industry. There are obviously numerous others who could also contribute greatly but those are different names for another time and post.

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