By Using Science to Sell: Psychological Techniques for Content Marketers Psychology is the scientific study of the human mind and its functions, especially those affecting behaviour in a given context. Oxford Languages Applying psychology to your content can provide you with the inside track into how your audience typically responds. A
Content Strategy in a Business Environment
Content Strategy in a Business Environment Updated: 6 March 2021 In the digital age, a content strategy is essential for all business. Conducting research into the types of copy and content that suit your business is important, especially for start-ups. You’ll need to make sure that your skill sets and
How to Develop a Content Marketing Strategy in 9 Easy Steps
How to Develop a Content Marketing Strategy in 9 Easy Steps Updated: 5 March 2022 Content Marketing Institute research in 2020 shows that 60% of the most successful participants use a documented content marketing strategy. Only 21% of the least successful ones use one. These statistics alone emphasise the importance
Content Marketing: Essential to Growing a Brand
Content Marketing: Essential to Growing a Brand Updated: 6 March 2022 A recent LinkedIn poll shows that a many respondents aren’t familiar with what content marketing entails. As such they are not aware of its importance to brand growth. Before expanding upon why content marketing is essential to growing a
In Content Marketing, All Roads Lead to Rome: Your Website is Your Capital City!
In Content Marketing, All Roads Lead to Rome: Your Website is Your Capital City! The adage, “All roads lead to Rome” dates back to the middle ages. The reason the term began is because the Roman Empire’s roadways all spread from its capital city outwards. Rome was the focal point
Marketing Trends: 11 Influencers Who Will Keep You Informed
Marketing Trends: 11 Influencers Who Will Keep You Informed Updated: 6 March 2022 In marketing it’s important to keep up to date with the latest trends. By following top industry influencers, you won’t go wrong in your quest to do just that. What follows is a list of some of
Why User Research Helps to Market Your Brand
Why User Research Helps to Market Your Brand Updated: 8 March 2022 Content marketers, strategists and founders conduct user research to identify target audiences and how to align brands to their needs. Researching users early in a product or service’s life cycle paints a clearer picture of your audience, with
