How to Develop a Content Marketing Strategy in 9 Easy Steps Updated: 5 March 2022 Content Marketing Institute research in 2020 shows that 60% of the most successful participants use a documented content marketing strategy. Only 21% of the least successful ones use one. These statistics alone emphasise the importance
Content Marketing: Essential to Growing a Brand
Content Marketing: Essential to Growing a Brand Updated: 6 March 2022 A recent LinkedIn poll shows that a many respondents aren’t familiar with what content marketing entails. As such they are not aware of its importance to brand growth. Before expanding upon why content marketing is essential to growing a
Why User Research Helps to Market Your Brand
Why User Research Helps to Market Your Brand Updated: 8 March 2022 Content marketers, strategists and founders conduct user research to identify target audiences and how to align brands to their needs. Researching users early in a product or service’s life cycle paints a clearer picture of your audience, with